BBA in Integrated Marketing & Communication
Integrated Marketing and communication involve all communication mediums working together—digital media, direct marketing, public relations, OOH, radio, TV, influencers, affiliates, and more. It aims to provide a smooth, customer-focused experience, build awareness, and generate long-term brand loyalty.
Overview
A BBA in Integrated Marketing & Communication prepares students with the knowledge they need to create and execute multi-channel marketing strategies. The program helps develop deep understanding of communication mediums and brand consistency.
MBA ESG India offers this program in its Pune campus. The curriculum blends academic and practical learning with a focus on brand management, industry collaboration, and real-world projects.
WHY MBA ESG
for MBA PROGRAMS?
MBA ESG is ranked as one of the “Best Education Brand” in 2024 by Economic Times. Our emphasis on global learning makes us a key differentiator in today's academic landscape.
10th
Educational Institute in Europe
35+
Years of Educational Expertise
1,700+
Network of Companies
22K+
Network of Graduates
20
Ranked ESG MBAs Globally
FRENCH PEDAGOGY
Learn through interactive discussions and practical application of knowledge. Our French pedagogy fosters well-rounded education.
STRONG PLACEMENT SUPPORT
Support extends beyond graduation. Alumni benefit from our industry projects and recruitment partners year after year.
DUAL CREDENTIAL DEGREE PROGRAM
Alliance University + MBA ESG Paris — earn two globally recognized credentials for a powerful career launch.
INDUSTRY-ALIGNED CURRICULUM
Our curriculum is built in sync with industry demands to ensure you’re job-ready from day one.
LIVE PROJECTS & INTERNSHIPS
Real-world projects bridge the gap between academics and industry, ensuring hands-on experience.
Explore Our MBA & BBA Specializations
Future-focused programs designed to develop industry leaders with cutting-edge expertise
FinTech Management
Designed for visionaries who want to reshape the financial industry with cutting-edge technologies like Big Data, Blockchain, and AI.
International Marketing & Branding
Combines creativity, cultural insight, and digital tools to help brands thrive globally and build meaningful market engagement.
Sports Management
Focuses on strategic planning and operations in the sports ecosystem, including sponsorships, marketing, events, and athlete management.
Luxury & Fashion Management
A high-impact program at the intersection of fashion, culture, and business — preparing students to lead in the global luxury space.
Data Science & Artificial Intelligence
Equips students with advanced data analytics, machine learning, and predictive modeling skills — driving smart business decisions.
International Business
Covers global marketing, trade strategies, leadership, and cross-border operations — preparing graduates for dynamic multinational roles.